Menswear Maverick


Publication: Lane Crawford
Services: Editorial, Video Interview

Moustachioed and manly, Nick Wooster is a staple of the international fashion scene. In between an upcoming collaboration with Lane Crawford and a series of exciting projects in Shanghai, the menswear icon finds time to chart his tale from small town Kansas boy to international jet-setter.

It’s clear from the outset that Nick Wooster is a man on a mission. So sharply dressed he could slice you up with just one look, the street style icon sports a flash of silver on his head and proudly calls himself a free agent. Yet looks alone would do no justice to Wooster, who has dedicated his life to the craft of menswear. He has worked in various capacities, most well-known as a buyer and creative director, for some of the world’s most respected brands.

Yet Wooster’s first fashion job began, of all places, in a local clothing store called Joseph P. Roth and Sons. He was just 16 years old. It was there where he had his first taste and love affair with tailoring and menswear and by chance was asked to pick a selection of ties for the store. Afterwards, he would undergo stints at Saatchi & Saatchi and at Saks Fifth Avenue before he eventually found his calling at Barneys New York. Under the mentorship of Peter Rizzo, Wooster credits his time there as crucial to his understanding of the fundamentals of fabric, colour, pattern and fit.

Unbeknownst to him, Wooster would eventually shot to internet stardom with the rise of street style photography. Going hand in hand with social media and the proliferation of blogs, he has been a favoured staple of many street style photographers like Scott Schuman of The Sartorialist and Tommy Ton of Jak & Jil. He even has an active Tumblr base and boasts some 473,000 followers. His style has clearly hit a nerve with the people of today, and is the reason why the Wooster brand has the cultural clout it has today. 

Now a long-time arbiter of good taste, Wooster is not afraid to try new things and evolve with the tide of time. His style possesses a delectable tension, with tradition on one side, and modern innovation on the other. So whilst you might see a perfectly-tailored monochrome blazer on top, you’ll be surprised this matched with a pair of drop-crotch pants. Such is the essence of the man, who surprises you each time around.